27 Best SEO Tool That You Really Need To Use In 2024

If you are looking for the Best SEO tools to save a lot of time during your SEO work, then you’ve come to the right place.

Here’s a list of the 27 Best SEO Tools that You Really Need To Use in 2019.

All the online SEO tools that you are going to find are mostly free, with paid upgrades available.

What are SEO tools?

SEO tools are SEO plugins, SEO software, and extensions that you can regularly use to improve your SEO optimization work.

What SEO tools will you regularly use?

Technical SEO Tools

Technical SEO is the number one target of any SEO specialist.

It’s all about making your content crawlable and indexable for the search engine bots.

An this must be done even before creating your content and researching your keywords.

So, let’s dive right in:

1 Google Search Console

If you have a website and you are serious about it, you can’t avoid using the Search Console.

The best part? It’s totally Free.

Google Search Console lets you monitor how many pages are crawled and indexed and if you have any site error.

You can see also monitor your performance in terms of Impressions, Clicks, CTR and average position for the searches that let you appear in the SERP.

It also lets you see how your website is seen by Google bots for mobile users, which is crucial after the launch of the Mobile First Indexing.

But that’s not over:

If you have AMP pages, you can see how they are crawled.

2 Google Analytics

You can create a super amazing post, but it means nothing if you can’t measure its success or understand how to improve it.

That’s where Google Analytics comes to help. You can monitor:

  • How your audience interacts with your site
  • Where your visitors come from
  • When and where they leave your site
  • How long they stay on your site
  • If you are scoring your Goals or not
  • Set the filters to exclude certain users from your reports

And much more!

3 Yoast SEO

This is the most famous WordPress SEO Plugin.

And that’s not by chance.

It’s super easy to install and to use.

After installing and activating the plugin, you can go to your posts or pages, and at the bottom, you’ll find many settings to SEO optimize your content. You can:

  • Create your Robots.txt files
  • Create a Sitemap
  • Optimize your Page Title
  • SEO Optimize your title tags and your meta descriptions.

Last but not least you can also set up your focused keyword for any page or post.

4 Growth Robotics Embeddable SEO Audit on Hidigitaltips

Growth Robotics have one of the best SEO Checker Tools that you can embed on your site to give great value, like a complete SEO Audit, and collect leads.

If you wanted a Lead Magnet with a Complete SEO Audit, here you’ve got a very good one!

You have a free trial and then if you like it you can upgrade.

One of the Best SEO Tools for monitoring the health of your site.

Enough said!

5 RankMath SEO

(Affiliate link)

Like Yoast SEO, it’s a must in this list of the Best SEO Tools for WordPress.

But with RankMath SEO you can also:

  • Have a Search Console Integration in your WordPress Dashboard
  • Check if you have Crawl Errors
  • Set redirects directly from the plugin dashboard
  • Optimize your Title Page, Title Tag, Meta Tag, Meta Description
  • Set your focused keyword
  • Create your Robots.txt file
  • Optimize your Rich Snippet
  • Create your XML Sitemap
  • SEO Optimize your imagery
  • Set “no follow” external links

These are just some of the features available with RankMath.

Since I’ve installed this plugin I was able to uninstall at least 3 plugins. And this has 2 main benefits:

  1. You make your site faster
  2. You avoid plugins conflicts issues

6 Structured Data Testing Tool

Google’s John Mueller stated that structured data is not a direct Ranking Factor, but it helps you rank on Google.

You wanna know why?

Because it makes Google’s job easier by making your content more clear.

When Google needs to show content about your topic they look for the most relevant and optimized content.

If your content is more relevant than others’ then it’s better for them to show it.

Their user experience will be better.

This SEO Analysis Tool is simply amazing.

You just need to put in your URL and then click on “Run Test”.

In a few seconds, you’ll have a list of the Structured Data implemented and check if you have some errors.

7 Google Analytics Referrer Spam Killer

Are you tired of having your reports spoilt by spammy data?

We are in the same boat!

This super useful SEO Analytics Tool allows you to remove over 100 spammy referrals from your data.

The result?

You can have more accurate data and make decisions based on real results.

All you need to do is to connect the Analytics Properties where to apply the filter and click “Apply Filters”.

In the end, you will have the following green message: “Great all accounts are updated”.

8 Copyscape

Once your content is crawled and indexed then you need to verify if you have duplicate content issues.

Copyscape is there to help you.

Just enter your URL and you’ll get a list of potential duplicate issues.

Mobile SEO Tools

9 Mobile Friendly Test

Mobile First Indexing.

This scared many webmasters.

But if you think that consumers spend 5 hours a day on their smartphones then it makes sense.

Plus, in 2018 52,2 percent of online traffic came from mobile devices.

That has changed the game.

The result?

If you don’t have a Mobile Friendly Website you don’t have any chance to rank on the first page of Google.

With the Mobile-Friendly Test, you can enter your website or page URL and check if it’s mobile-friendly.

Plus, if you have improvements that you can implement, you can click on “Page Loading Issues”, and you get a ton of useful info.

Speed Check SEO Tools

10 PageSpeed

Mobile First Indexing is a signal that you need to optimize your content for mobile users.

As mobile users are often on-the-go, providing fast loading websites is a must.

All you need to do is enter your page or post URL in the bar and click “Analyze”.

You’ll get your score for both mobile and desktop speed.

Above 80 is a decent score.

Don’t worry if your score is lower, you’ll get a ton of useful info to improve it.

Speed is also a key point of the Fast SEO Hero Strategy.

On-Page SEO Tools

On-Page SEO is:

  1. Researching the perfect keywords behind your users’ intent.
  2. Create content that users want, like posts, videos, articles, images.
  3. Optimize that content around your keyword.

Keyword Research Tools

11 Google Keyword Planner

Type the keywords you want to rank for into the Keyword Planner and then a new world about that keyword volumes and forecast appears.

Despite many paid Keyword Research Tools offer more features, like accurate monthly searches, the Keyword Planner is still one of my Best SEO Tools.

Do you want to know why?

First: It gives you the data directly from Google.

Second: It’s inexpensive.

All you need to do is log in to your Adwords account and then go to “Tools” and select “Keyword Planner”.

You don’t need to run a campaign to use the Keyword Planner tool.

But remember that if you do, you’ll get the exact monthly volume estimates.

12 Answer The Public

I guess you always wanted to know the questions behind your users’ searches.

With this amazing SEO Keyword Tool, you just have to type your desired keyword and then you’ll get a super useful list of related searches.

Pro Tip:

You can make those searches your H2 and H3 and create a compelling answer.

This will increase your “Featured Snippets” or “Ranking 0” chances.

13 Google Related Searches

When you type a keyword in Google you can scroll to the end of the page and find the “Related Searches” section.

There you find a list of long tail keywords that you can use. Pro Tips:

  1. You can use one of those keywords as your focused keyword.
  2. But you can also use some of them in one of your posts to increase the relevancy of your document.

One of the most useful Google SEO Tools you can regularly use for free.

14 Google Autocomplete

Type a keyword in Google and then the autocomplete suggests appear.

These are perfect long tail keywords with your selected keywords at the beginning.

You can also leave space and then enter your keyword:

You’ll find other long tail keywords, this time with your selected one at the end.

Super helpful!

Google has only the Best SEO Tools.

Pro Tip:

Combine this tool with Keywords Everywhere Chrome Extension, our next Keyword Research Tool.

15 Keywords Everywhere

It’s a fantastic Google Chrome Extension.

Easy to install and super helpful for your keyword research analysis.

Once you install it, you have a complete overview of how many searches per month your desired keywords have.

As soon as you type a keyword into Google’s search bar you have:

  • Monthly volume
  • PPC
  • Competition score for that keyword and for the other “Autocomplete” suggested keywords.

On the right part of the SERP, you have also the “Related Keywords” section and the “People Also Search For” section.

Together with Google Keyword Planner, they are my king Keyword Analysis Tools.

16 LSI Graph

With RankBrain many things changed.

In the past, many webmasters used to put inside their posts and pages the same focused keywords a lot of times.

Now Google has artificial intelligence.

They understand that if you use the same keywords too many times, your content is low quality as you ran into keyword stuffing.

Then what to do?

LSI Keywords, Latent Semantic Indexing, are keywords related to your content.

LSI Graph helps you find many LSI Keywords that you can use instead of repeating your keywords every time.

That makes your content more readable for the users and more relevant for Google.

Competition Analysis Tools

17 MozBar Chrome Extension

The MozBar Chrome Extension allows you to discover the Domain Authority and the Page Authority of the organic results in the SERP.

This is super useful to understand if the competition for a particular keyword is too strong or if you can compete.

This is one the Best SEO Tools for Competition Analysis that you find for free.

18 SimilarWeb

This is an amazing Competition Analysis SEO Tools.

In fact, you just have to enter a domain in the search bar and you have an estimate of traffic and where it comes from. You can also see:

  • The organic keywords that bring the most traffic to that domain
  • Where that traffic comes from
  • Engagement metrics
  • Which referrals send the most traffic
  • What are the interests of that audience

And much more.

It’s a massive help when you need to understand what your main competitors do.

All right, with the free version you have limited features, but to start out they are enough.

You can always upgrade whenever you like.

19 SEM Rush

If all the posts about the Best SEO Tools mention SEMRush there must be a reason.

And if most mentions come from SEO pros, this reason must be a very good one.

With the free version of SEMrush you have:

  • 10 searches per day
  • 10 results per search
  • You can create only 1 project
  • 100 pages crawled per website
  • 10 keywords to track

You can always combine it with some other Free SEO tools to have a more complete analysis.

Or you can upgrade and have everything in one SEO Tool for you On-Page and Off-Page SEO.

20 VidIQ

This is one of the Best Youtube Analysis Tools.

The VidIQ Chrome Extension is easy to install and it gives you many insights about your competitors’ Youtube strategies. In fact, you have:

  1. An SEO Score
  2. Channel Overview
  3. Social Overview
  4. Video Optimization Checklist
  5. Video Tags
  6. Channel Tags

When you start out to make competition analysis on Youtube this is a must-have SEO Tool.

21 Google Trends

Okay, you’ve found a fantastic keyword.

You’ve just created and published your best post ever around that keyword and it’s perfectly optimized.

And you’ve got fewer views than expected.

Probably you didn’t notice the popularity of that keyword has dropped down.

Google Trends is a MUST check before choosing a keyword.

Once you type a keyword, you have an overview of the trends and forecast.

You can also compare more of them and have a complete analysis for more keywords.

One of the Best SEO Tools that is underestimated by the most.

If you use it, you can be one step ahead of the competition.

Content Marketing SEO Tools

22 Canva

Ever you ever dreamed to create wonderful infographics or featured images that are thump-stopping?

I think every content marketer has this dream.

This increase any page metrics, like CTR in the Search Images Results, featured snippets or rich snippets.

Plus, it increases also the time spent on your page.

With the free version you have really many features available and when you start monetizing, you can upgrade.

23 Buzzsumo

Like Google Trends it tells you what content is more shared about your topic.

Then as Brian Dean suggests, you can use it to implement the Skyscraper Technique and create a way better and more complete content than your competitors.

21 Coschedule Headline Analyzer

If that’s right that headlines are 80 percent of the work then Coschedule really helps out.

You have a score for your headline and the preview of how it looks in the SERP.

But there’s more: You also have the word and character counter and also the “sentiment” score.

Off-Page SEO Tools

24 Ahrefs Free Backlinks Checker

The Ahrefs Free Backlinks Checker is my favorite Backlinks Analysis Tool.

In fact, you can put in any URL and get the top 100 backlinks for that domain.

That’s right, on top of giving an Ahref SEO keyword tool, they’ve also created one of the Best SEO Tools for backlinks analysis.

Simply a goldmine for any SEO work.

You also have the top 5 pages for the number of backlinks and the top 5 anchor text.

Super Amazing!

25 Check My Links

This Chrome Extension is essential if you want to dive into the Broken Link strategy to build Backlinks.

Simply install it and go to any site.

Then you can click on the Check My Links icon to the right of the address bar.

You’ll find a complete link analysis including internal, external and broken links.

For example, you can find Broken Links opportunities on Wikipedia and get a no-follow link, but from one of the most Authoritative websites.

Email Marketing Tools

26 MailChimp

Email-Marketing is part of Off-Page SEO.

In fact, when you promote your content off-site you mainly use your emails.

MailChimp is one of the Best SEO Tools for Email Marketing on the web.

First, it’s free up to 12,000 emails per month and 2,000 subscribers.

That’s enough if have just started out.

Don’t worry if you go over, you can upgrade :-).

With MailChimp, you can create personalized emails and send them to your mailing list.

You can choose between so many templates available that you’ll surely find the perfect one to promote your content.

Local SEO Tools

Local SEO is crucial if you have a brick and mortar business.

It acts a little differently from regular SEO.

In fact, citations and reviews play an important role together with On-Page and Off-Page signals.

27 Google My Business

This the Top SEO Tools for Local SEO.

You just need to register and can create your Google My Business profile with NAP, Name, Address, and Phone.

Then you need to verify your business.

Once verified you can start optimizing your GMB listing and appear for Google’s local searches and Google Maps.

It’s very important that your NAP must be consistent across all channels.

So which are your Best Online SEO Tools?

Now I’d love to hear which SEO Tools you regularly use.

The ones listed above are my Best SEO Tools for 2019.

Remember that they can help you with your SEO work, but they don’t do the job for you.

So you need to put a lot of efforts to get the expected results.

But that’s the same for almost everything. Sorry, everything.

Would you like to add some SEO Tools to the list?

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