What is affiliate marketing |How to start affiliate marketing 2024

Affiliate marketing is when you promote another company’s product. When someone buys through your link, you receive a commission for that purchase. As a partner, you are the seller of the company. You help company to make a sale and for the same company reward you.

The best thing about affiliate marketing is that you can do it at scale. The typical seller sells products from only one company.

As an affiliate in the marketplace, you can promote products from various companies and earn commissions from all of them. If you are a beginner and wants to learn about affiliate marketing then you landed at the right place.

Let’s get started with understanding affiliate marketing in few points.

1. You find a brand or product you want to promote.

2. Start your search for “product name” affiliate program. If the product is listed on Amazon, you can also promote it.

3. Sign up for their affiliate program.

4. As you sign up for the program, you get a special link that allows the merchant to track the people who clicked your link.

5. If they click your link buy the product, you get a commission.

So simple, right? But it is not that simple anyway. It will get advanced but here in this post, we are going to talk about the steps that can be taken by beginners in affiliate marketing.

Besides creating own blog to start affiliate marketing, you can be a Amazon Affiliate marketer. But how does Amazon affiliate works?

affiliate marketing work
affiliate marketing work

Affiliate marketing is indeed a rich scheme with numbers of options available. For online-based businesses, the affiliate or promoter uses a special link that’s created to track traffic that’s directed to the site.

The affiliate gets a certain percentage of sales made through those links. There are several different ways to track promoters these days, but most of them are based on someone clicking that special tracking link. This is the most common and basic type of tracking.

Another way is via a cookie

When an affiliate’s special link is clicked, a small file called a cookie is stored on the user’s computer. If they buy a product, the merchant can see that they were referred by an affiliate.

Similarly, there are more advanced methods to track promoters based on the email used or IP address.

How Does Affiliate Marketing Work?

Affiliate marketing is extremely profitable to both the brand and affiliates. To make it work, affiliate marketing involves 3 parties.

1. The Seller
2. The Affiliate
3. The Consumer

The seller

Seller or merchant is the person whose product or service is being traded. The product can be anything, a physical good or a service. The seller is a e-commerce merchant who wants to reach a new audience by paying affiliate websites (individual or a company) to promote their products.

The affiliate

An affiliate can either be an individual or a company that does marketing for income. An affiliate markets the product or service in an appealing way to potential customers.

If the customer ends up buying the product or service, the affiliate or promote receives a portion of the revenue made as commission.

Affiliate regularly has a quite certain audience to whom they market, depending on the audience interest. This makes a characterized specialty or individual brand that assists the affiliate to attract buyers who will be well on the way to follow up on the promotion.

The Customer

Consumer or purchasers are the drivers of affiliate marketing. Affiliates market the products with them for them on social media, blogs, and other websites.

When they buy the product, the seller and the affiliate share the profits. In some cases the partner (affiliates) will decide to be forthright with the purchaser by uncovering that they are accepting commission for the business they make.

But often times, in other occasions the consumer might be totally oblivious of the associate advertising foundation behind their buy.

How Do Affiliate Marketers Get Paid?

However, the process of earning through affiliate marketing might sound interesting but it is not that easy. It can get complicated. It is undeniable that people earn through affiliate marketing but what are the various factors? How do they get paid?

You might not believe the fact that consumer doesn’t always need to buy the product for the affiliate to get commission. There are different ways to get paid also.

Pay Per Sale
In this program, the affiliate gets paid by the merchant for selling the product. An affiliate is paid the percentage of the sale price of the product.

Pay Per Lead

This program compensates partners for turning potential customers. Partners must persuade users to visit the retailer’s website and take the desired action – whether that be filling out a contact form, signing up for a trial version of the product, subscribing to a newsletter, or downloading software or files.


Pay per click

This program is one of easiest of all. It focuses on encouraging affiliates to redirect users from their marketing platform to the merchant’s website.

This means that the partner must engage the users as far as they go from the partner’s website to the merchant’s website. Partners are paid based on increased web traffic.

So far, it has been a quite interesting journey. But you might be thinking about why be a affiliate marketer

Why should you be an affiliate marketer?

Here are the few reasons to be a affiliate marketer: Passive income
No customer support
Work from home
Convenient and flexible
Performance-Based rewards

Affiliate marketing associates are not born. These are the basics to learn in affiliate marketing and if you put them into practice, you’ll be on the right foot. Just don’t expect a life-changing income in 9-5 overnight. Affiliate marketing takes time.

Why should you be an affiliate marketer

First, focus on your first affiliate sale. As your website grows, set new goals and keep experimenting. This creates a website that will ultimately generate a decent income.

Strategies to employ in 2021

To be an effective affiliate marketer you need to employ few strategies in 2021:

Only recommend products you are extremely familiar with.

Building trust with customers is extremely important for you as a beginner. And the easiest way to lose trust is to promote a product you are not familiar with.

Always remember not to completely convince people to buy a product, only recommend the product. The more you make quality recommendations, the more trust you build-in between your customers. Therefore, start recommending products you are quite familiar with.

Promote products from many different merchants

Don’t get stuck in one place only. If you start recommending one company product’s only you will be stuck with their commissions. You will never be able to earn more from different sellers. In affiliate marketing it is widely advised to work with many different merchants in your niche.

Focus on your affiliate traffic sources

As an effective affiliate marketer, it is important for you to know where your traffic is coming from and the demographics of your audience.

This will help you in customizing your messaging so that you can provide the best affiliate product recommendations. You must check traffic source data in Google Analytics as this will help you make informed decisions, increasing your conversion rates, and making more affiliate sales.

How to get started with affiliate marketing?

how i start affiliate marketing

For getting started, you need to decide on a platform first. Theoretically, you can do affiliate marketing on any platform including social media such as Instagram.

The two most easy way to generate audience is blogging and a YouTube channel. Starting with both the platforms is relatively cheap and easy. There are plenty of tutorials available to get started.

If you are starting up with blog, once you are done with creating a site, optimize it for search engines so that you can organic traffic. Here, you are free to promote affiliate links in your content.

Another amazing platform which we were talking about is YouTube. You can add affiliate links in your descriptions. Remember when you adding affiliate links you must give disclaimer.

Secondly, it’s important to choose a niche. Keeping your niche in mind can help you in holding your audience tight and engage with your content. Although, if you going to be the main lead in creating a content for either blog or YouTube choose something of your choice, something you’re interested in.

Also, it would be better if you find affiliate programs to join. But how will you decide which affiliate program to join? This depends on your niche and level of expertise. The best way to find affiliate programs is with a Google search.

Lastly, if you want your affiliate site to be a great success, you need to create high-quality content where your affiliate links fit naturally.

Thus, create great content. The time you will publish great content, the more traffic will dive to your site. However, search engine optimization (SEO) and Paid traffic are another way to get traffic on your site. Understanding what your target customers are searching for will help you in generating more leads.

Top Affiliate Programs in India

Top Affiliate Programs in India

2-CJ Affiliate
3-Sovrn Commerce
4-Reseller Club

Best Affiliate Marketing Courses 2024



Affiliate marketing is the ideal solution for those looking to take control of their own income by focusing on result-driven income options. Working as an affiliate marketer can help you to generate passive income from the comfort of your own home without worrying about creating your own product or service.

While the success of a job depends your skills, it can be an effective way to meet your income goals as a major career or a lucrative side job

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